The gift set
For a baby shower or a kraamcadeau
One box, wrapped, with a card you write yourself and the test report of everything inside it. This is the version we get asked for most and the one we have not finished.
Phase one · silicone and stainless steel
Together
Together
we grow
Our son put every toy he was given straight into his mouth. We asked what the silicone was made of, which plasticisers and pigments were in it, who had tested it and where it came from. Nobody could answer. So we started finding out ourselves.
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Made in Asia
We flew out and stood in the workshop ourselves
Third-party lab
Independent testing we pay for and do not control
If it is not right
Fourteen days to change your mind, and a person who answers when you write
Two people
Papa or Mama answers your email. There is nobody else
Phase one, in stock
See everything
Nothing to show here yet. Pick a collection for this row in the theme editor.
The mark
A logo that had to mean something before we drew it
01
Two upright forms
Papa and mama, the same height, the same weight. Neither one carries this alone.
02
The square between them
Marked bb. That is Joe. He is the only part of the mark in marigold, and the only part we never recolour.
03
The parents hold him
They do not stand beside the child, they hold him. That is the whole company in one shape.
Why we exist
Open the dossier
Every product has a dossier
Everything a baby holds ends up in their mouth. That is not a marketing angle for us, it is the reason there is a company at all: we could not find out what was in the toys our own son was chewing.
So every product gets a dossier: the lab, the report number, the date, the batch it covers, and the standards it was tested against. Downloadable, unedited, including anything we would rather it did not say. Where a field is still empty, it says empty.
What we ask of every item
EU 2009/48/EC
Toy Safety Directive, the legal basis for CE marking in the EU.
EN 71-1 / -2 / -3
Mechanical and physical properties, flammability, migration of nineteen elements.
(EU) No 10/2011
Plastic materials and articles intended to come into contact with food.
LFGB §30/31 + BfR XV
The stricter German silicone food-contact benchmark. We ask for this on top.
EN 14350
Drinking equipment, applies to our cups and anything with a spout.
"BPA free" and "food grade" are on every competitor's page and cost nothing to write. A report number cannot be written, only earned.
The offer
The first fifty families
Our first production run is small, because we paid for it ourselves. Fifty boxes, numbered by hand. The people who take one are not early adopters of a gadget, they are the reason the second run exists.
There is no discount. We are not going to teach you that our prices are negotiable in the first month of trading. Instead you get everything we can give that is not money: the report first, the price locked, our phone number, and your name on the page if you want it.
Boxes left
A numbered box
One to fifty, written on the box, not printed. When they are gone this ends and we do not reopen it under a different name.
The printed dossier
A card in the box with the material, the factory, the batch, the lab and the report number, plus a code that opens that exact batch on this site.
The report, the day it lands
Emailed to you in full the moment the lab sends it, before it goes on the site. Findings included, if there are any.
Your price, locked
Whatever you pay now is what you pay for anything in phase one, permanently. If we get cheaper you get the lower price.
This counter is the real number and it goes down by hand, not on a timer. When it says nine, there are nine.
Phase one
Three sets, for
See everythingThree sets, for
three real moments
The car, the table, the floor. We sell them as sets because that is how they get used, and because a set is easier to document than a catalogue.
If it is not right
If it is not right, write to us
You have fourteen days to change your mind, because European law says so, and we are not going to ask you to justify it. If something arrives damaged, or does not do what we said it would, write to us and we will put it right. We are two people, not a returns department, so we would rather solve it with you than hide behind a policy. The full terms are on our returns page.
We ask one thing in exchange: tell us why. That answer is worth more to us than the €18, because it is the only way the next version gets better.
Start here
Which stage is your baby in?
Tell us the birth month. We work out the age and show what fits right now. If the honest answer is that we do not make anything for that age yet, we will say so instead of selling you the nearest thing.
Nothing here until you tell us a month. We do not guess, and we do not need anything else from you, no name, no email.
Want a note two weeks before the next stage starts? That is the only email we would send.
Coming with the first run
See what a dossier holds
A code on the product that opens its own report
A batch number moulded into the silicone itself, and the same code on the card in the box. Type it in, or scan it, and you get the test report for that exact batch. Not for the product line, not for a similar item, for the one in your hand.
This is the part we are proudest of and it is almost embarrassingly cheap to do. It exists because of the afternoon we could not find out anything about somebody else's teether, and it means nobody who buys from us can ever be in that position.
A brand can copy our colours in a week. Copying this means publishing their own reports, and that is a decision, not a design job.
Try it, once there is one
There are no codes to look up yet, because there are no batches yet. The field is here so you can see exactly what you will be able to do, and so you can hold us to it.
How we decide
See the stages
We are not the scientists. We do read them.
We are two parents, not researchers, and we are not going to pretend to a laboratory we do not have. What we do is read the published guidance on early development, ask people who do this professionally, and design to what a child is actually doing at that age.
So the stages on this site are descriptions of children, taken from public developmental guidance, not claims about our products. Where we cite something we name it. Where we do not know, we write that we do not know.
Montessori and genuine developmental play are the direction we are growing in. We will claim them when the products earn it, and not one product earlier.
What we will say
"At around four months, grasping becomes deliberate. This ring is easy to hold."
What we will not say
"Scientifically proven to accelerate your baby's cognitive development."
Why the difference matters
The first sentence you can check. The second one is why parents stopped believing baby brands.
What we read
Every source we lean on, by name
Almost every baby brand says "guided by research" and almost none of them will tell you whose. Ours is a list of six things, all public, all free, and all readable without us. If our copy ever contradicts one of them, the source is right and we are wrong.
So here is our library, by name: the milestone guidance our stage ranges come from, the feeding guidance behind the spoons, the standards behind the dossier, and Montessori in the original rather than in somebody's marketing summary. Six sources, all public, all free, all checkable without us.
WHO motor development milestones
World Health Organization
Learn the Signs. Act Early.
US Centers for Disease Control and Prevention
Consultatiebureau and JGZ guidance
Dutch youth health care
Complementary feeding guidance
ESPGHAN and national health services
And two more, in full, on the library page.
The circles
Not our followers. The parents of the March babies.
A feed of a brand talking about itself helps nobody at half past four in the morning. Another parent whose child was born the same month as yours helps enormously, because they are two weeks ahead or two weeks behind you and nothing else.
So we group people by birth month, not by product. One small WhatsApp circle per month, capped so it stays a room and not a stadium, with the two of us in it as members rather than moderators. No selling in the circles, ever, and we will leave any circle that asks us to.
Circles forming
Nov 2025
0 of 40 parents
Dec 2025
0 of 40 parents
Jan 2026
0 of 40 parents
Feb 2026
0 of 40 parents
Mar 2026
0 of 40 parents
Apr 2026
0 of 40 parents
Every circle is empty today. We are not going to write "join 4,000 parents" while that is the case.
Ready to send
See everything
Nothing to show here yet. Pick a collection for this row in the theme editor.
Not ready
What we are building, and have not finished
Three things people ask us for. None of them exist yet. Rather than hide the gaps, here they are with the honest timing.
The wooden range
As the range grows by age
Wood joins silicone once we have a mill we have visited and a finish we can document the same way. We are talking to suppliers now. Not before that.
The stage plan
For parents who would rather not shop
The right things arriving when your child is ready for them, instead of you researching it at eleven at night. The lesson we take from Lovevery, in our own voice and at our own size.
Reviews
We have none yet, and we are not buying any
There are no reviews on this site because nobody has received a product yet. When they do, three rules: verified purchase only, unedited, and the bad ones stay up. If you ever see a wall of five stars here with no one-star among them, stop trusting us.
Verified only
A review needs an order number behind it. No incentives, no free product in exchange.
Unedited
We do not shorten, tidy or reorder. Spelling included.
The bad ones stay
If something breaks or arrives wrong, that review stays where you can read it.
We send two emails. Here they both are.
One when your child moves into a new stage, two weeks before, with what tends to change and one question about how it is going. One when a test report is published, with the report attached. That is the entire programme, and there is no third email waiting behind them.
One click to leave, no survey on the way out, and we do not sell the list. Obviously.