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A family businessFree shipping in Europe over €50
Baby Joe Joe
Baby Joe Joe
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Together we Grow Amsterdam · Marbella

Journal

Baby Joe Joe
May 5, 2026

On letting them carry the spoon

Self-feeding starts with the spoon they can carry to their mouth — not the one we choose.

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Baby Joe Joe
May 5, 2026

The case for linen, in three numbers

Why we choose linen for the nursery — and what makes it different from cotton.

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Baby Joe Joe
May 5, 2026

Why contrast matters before colour

The science of newborn vision — and why we left the rainbow for later.

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Baby Joe Joe

A family business. Two parents, a baby called Joe, a small range of food-grade silicone and stainless steel, and every test report we have.

Made in Asia, by a maker we have visited ourselves. We say so on every page, because being told nothing is what started this.

Shop

  • The sets
  • Teething
  • Mealtime
  • Play

Proof

  • The dossier
  • What we read
  • The chew test
  • The stages

Together

  • The first fifty
  • The circles
  • Why we started
  • Contact
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